What is discriminatory advertising?
Discriminatory advertisements include but are not limited to applications, brochures, signs, banners, photographs, symbols, human models, and spoken words and phrases which convey that dwellings are available or are not available to a particular group of persons because of race, color, religion, sex, disability, age.
Which terms does HUD find unacceptable in advertising?
Examples of advertising that may violate the Act include phrases such as “no children,” which indicates discrimination on the basis of familial status, or “no wheelchairs,” which indicates disability discrimination.
Which term should be avoided in real estate advertising?
NEVER USE ethnic references (e.g. Black, Caucasian/White, Asian, American Indian) NEVER USE nationalities (e.g. Chinese, African, German, Italian) NEVER USE religious references (e.g. near temple, mosque, church, Christian, Muslim, Catholic) NEVER USE sex, gender or sexual orientation (e.g. male.
What are some characteristics of discrimination?
Types of discrimination (‘protected characteristics’)
- age.
- gender reassignment.
- being married or in a civil partnership.
- being pregnant or on maternity leave.
- disability.
- race including colour, nationality, ethnic or national origin.
- religion or belief.
- sex.
Can you say family in real estate advertising?
“Yes, we are not allowed to use the word ‘family’ in relation to real estate.”
Can you say walking distance in a real estate ad?
Referring to a place that is within “walking” distance is limiting to those who have the ability to walk. Instead, say “Grand City Park is less than . 2 miles from the property” or “a short distance.” Same holds true for how one can move about the property.
When did HUD publish their advertising guidelines?
1972
In response, HUD formally promulgated housing advertising guidelines in May 1972, expressly providing that advertising campaigns “should indicate to Page 12 Fair Housing Advertising Manual 6 the general public that the housing . . . is not for the exclusive use of one [racial] group.” 37 Fed.
Which of the following is an example of discriminatory advertising?
Examples of Discriminatory Advertising Examples include statements such as “no kids,” “Christian housing,” and “English speakers only,” all of which could be considered unlawful forms of advertising.
Which federal law would you be violating if your advertisement were misleading?
The FTC Act prohibits unfair or deceptive advertising in any medium. That is, advertising must tell the truth and not mislead consumers.
Which of the following is permitted under the Fair Housing Act?
The Fair Housing Act is a federal law enacted in 1968 that prohibits discrimination in the purchase, sale, rental, or financing of housing—private or public—based on race, skin color, sex, nationality, or religion.